Laugh?…. I nearly had to reboot!

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Parody is such a delicate art. Too much either way and it falls flat on it’s face. But the IKEA bookbook video manages to hit the nail right on the head. It works on so many levels, not least in taking a poke at our 21st century obsession with technology.

“The 2015 IKEA catalogue comes fully charged, and the battery is eternal. …amazing” so says Jörgen Eghammer.